Science News Headlines | Latest Science News Articles – Yahoo! India News: Heineken links with Facebook in digital drive

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Heineken links with Facebook in digital drive Dec 7th 2011, 19:42 LONDON (Reuters) - Brewing giant Heineken is linking with social networking website Facebook to boost its global digital marketing, with the first fruits of the partnership being an online campaign aimed at making responsible drinking cool. The Amsterdam-based brewer, which claims it is the No 1 alcoholic drinks group on Facebook with over 4.6 million global fans, announced a partnership on Wednesday which will see Facebook advising it on using the world's largest social network with over 800 million global users. ...

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Posted in: the latest technology news in 2011