REUTERS - Retailers are coming up with ways to make the gift card - that staple of holiday giving - more exciting to receive, from including a set of Lego blocks to putting images of popular paintings on the plastic cards. At the same time, some companies are trying to make the cards even more appealing to give, by addressing the fact that recipients rarely use the entire amount stored on them. More than 80 percent of shoppers plan to buy gift cards this holiday, up from 77.3 percent last year. They are expected to spend an average of $155. ...
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