Maybach Comes to a Quiet End ~ Aptitudesquestions

Wednesday, September 12, 2012

Maybach Comes to a Quiet End

9/12/2012 09:45:00 PM

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Just the Facts:

In a subdued footnote to the end of the Maybach ultra-luxury brand, Mercedes-Benz issued a pricing statement in mid-August officially discontinuing the Maybach 57, 57S, 62, 62S and Landaulet for the 2013 model year.

Some of the models may still be for sale at various authorized dealerships, but orders for new vehicles stopped earlier this year, said Christian Bokich, a Mercedes-Benz spokesman in a phone conversation on Tuesday with Inside Line.

Parent Daimler AG made it official in late November 2011 that its Maybach brand was being discontinued.

MONTVALE, New Jersey — In a subdued footnote to the end of the Maybach ultra-luxury brand, Mercedes-Benz issued a pricing statement in mid-August officially discontinuing the Maybach 57, 57 S, 62, 62 S and Landaulet for the 2013 model year.

Some of the models may still be for sale at various authorized dealerships, but orders for new vehicles stopped earlier this year, said Christian Bokich, a Mercedes-Benz spokesman in a phone conversation on Tuesday with Inside Line.

"We reiterate that the Maybach brand and model line will be discontinued as of the end of model year 2012," Bokich said.

Prices for the 2012 Maybach lineup ranged from $379,050 for the 2012 Maybach 57 to $1,382,750 for the 2012 Maybach Landaulet. Prices include a $2,750 destination charge for container shipping.

Daimler last year decided not to proceed with replacement models for Maybach, which were tentatively on tap for 2014. The automaker instead will focus greater attention on Mercedes.

The 1930s-era marque was relaunched in 2002 as a rival to Rolls-Royce and Bentley, but Daimler consistently struggled to make a profit with Maybach.

Inside Line says: It's the end of the line for Maybach, with the stark pricing announcement that read "discontinued."